Job Details
  • Reference240889_1636994000
  • LocationHong Kong
  • SalaryNegotiable
  • Job TypeFull Time
  • Posted13 days ago
  • ConsultantAdel Leung
  • Consultant emailEmail Adel

Job Duties:

Event and Promotional Planning

  • Owns the Omnichannel sales/event plan across all channels in the market, in line with the global promo guidelines / best practices​
  • Manage discounting and drive product gross margin within budget in stores, online channels and 3rd party events
  • Prepare promotion listings with effective mechanics and pricing to drive business KPIs, discount and margin per budget
  • Oversee day to day cross-channel promotional planning. Runs trading meetings with country GM, Retail, Brand & Activism & CRM
  • Develop contingency plans to replace/enhance promotions that are underperforming against forecast
  • Accountable for all non-store promotional activities to deliver sales budget (e.g. 3rd party platform, corporate sales)
  • Follow through on event plan and provide weekly commentaries, conduct post-mortem and measure effectiveness of event plan
  • Derive key learnings from analysis to keep sharpening commercial frameworks and strategy planning

Product /Category Management

  • Owns annual budget and long-term category plan for market-level growth, including SKU analysis, customer recruitment / cross-sell by category, and new opportunity identification
  • To develop an effective budget and forecasting model to manage KPIs - Sales, Quantity, GP, Discount, by month by category by key brands
  • Review and determine market product assortment to drive category intent, ensure optimal space management and SKU productivity
  • Work closely with Supply Chain team to manage product lifecycle, including phase-in and phase-out plan and execution
  • Manage internal Sell-in and NPD cascades and formulate omnichannel NPD launch plans and forecast
  • Analyse and set retail price (core, new products and seasonal) in line with Global guidelines and through price benchmarking exercise
  • Conduct regular pricing analysis benchmark competitors, global price corridor and category geography

Inventory / Sales & Operations Planning (S&OP)

  • Involve in S&OP process to ensure stock forecasts for core, NPD and promotion items are supporting budget sales and margin targets
  • Work closely with APAC forecsting team to ensure latest sales plan (including product launch/ discontinuation/ event plan/ event forecast) and sales impact (sales uplift/ cannabalisation) are forecasted in IP
  • Review all NPD and limited edition performance, provide commentaries if results are deviated from Sell-in plans. Re-forecast and update S&OP to ensure optimum replenishment in furture
  • Work closely with Supply Chain team to manage inventory quality and drive clearance of aged and excess stocks
  • Work closely with Supply Chain team to ensure on-shelf availability as well as stock coverage that are appropriate for planned events

Merchandising

  • Work with VM team to develop appropriate category planograms to maximise conversion and space for stores
  • Work with Retail Operations/VM and Brand & Activism team to maximise VM for window events as well as NPD
  • Ensure Supply Chain team keep Store Replenishment model updated to ensure stocks are replenished to stocks at the right merchandising arrangement
  • To co-ordinate and support promotion setup in RMS, in order to facilitate store operations efficiency and superb customer experience

Reporting and Analytics

  • Effective reporting and analytics to achieve budget target and commercial plan.

To provide timely commercial analytics and generate business reports in the areas of:

  • Campaign performance analytics
  • Daily/ weekly, WTD, MTD, YTD KPIs tracking
  • Store KPIs
  • Category performance with commentaries coorelated to latest sales update/ promotion
  • NPD/ Discontinued item tracker
  • Basket analysis
  • Outlet sales performance
  • Responsible to conduct event post mortems, NPD reviews & forecast and competitor commercial activity and feedback in timely manner to APAC or global commercial/omnichannel teams. Also provide necessary analytics to the global commercial analysts.
  • Conduct other analyses as needed (e.g. seasonal/ terminal stock analysis, sales markdowns, impact of pricing trials)

Qualifications and Experience:

  • University Degree in Business Management, statistic, data analysis relevant aspect.
  • 5 years merchandising/ buying experience.
  • Well versed in merchandising strategy and category planning.
  • In-depth understanding of category mix, pricing, cost and margin.
  • Communicates effectively in Chinese (Cantonese) and English - both written and spoken.
  • Knowledge of personal care/ skin care products and market dynamics will be an asset.
  • Strong working knowledge of computers and software applications such as Excel, Word and SAP.