Job Details
  • Reference239985
  • LocationHong Kong
  • SalaryNegotiable
  • Job TypeContract
  • Posted12 months ago
  • ConsultantErnest Hung

Responsibilities:

  • Design and execute various contextual marketing campaigns as well as provide actionable insights to improve program effectiveness:
  • Leverage new data points, models, behavior-based triggers
  • Working with business and marketing to ensure efficient targeting and communication
  • Responsible for the A/B test to gain insights and learning
  • Identify opportunities from data-driven analytics to drive customer quality and campaign conversion
  • Develop and industrialize mechanism providing insightful campaign analytics to business to enable:
  • Timely and informative business decision-making
  • Preparation of robust marketing plan to boost up the business
  • Lead and manage data and analytics projects
  • Constantly review and streamline the current operational workflow to improve the team productivity and efficiency

Requirement:

  • Minimum 2 years working experiences in business analytics or campaign management experience
  • Experience in banking industry especially consumer banking is highly preferred but not a must
  • University degree in Information Management, Computer Science, Statistics, Operations Research or another quantitative discipline
  • Working experiences with Python
  • Experience in SAS, SQL, and /or campaign tools are higly preferred but not a must
  • In-depth knowledge in data and ability to interpret data
  • Proficient in visualization tool such as Qlikview, PowerBI a plus
  • Advanced knowledge in Hadoop, Spark a plus
  • Experiences in campaign management and execution a plus

Interested parties please click "Apply Now" or contact Ernest Hung on +852 2833 4198 for more information.

Interested parties could also send your full resume with expected salary to ernest.hung @ chandlermacleod.com . Successful applicants will be contacted within 2 working days.