Job Details
  • Reference240648_1635496992
  • LocationKowloon
  • SalaryNegotiable
  • Job TypeFull Time
  • Postedabout 1 month ago
  • ConsultantAlly Yeung

Responsibilities:
* Develop and execute digital marketing & communications campaigns to meet business goals through competitive research, platform determination, benchmarking, messaging, creatives & audience targeting identification
* Develop, edit, publish & monitor daily digital content (text, images, videos) and create plan & calendar for company's social media platforms including FB, IG, YouTube, etc
* Monitor and analyse ROIs and KPIs of each campaign to gain insights in optimising & improving effectiveness as to enhance customer experience, engagement and increase customer satisfaction
* Stay up-to-date with digital media platforms and tactics including partnerships and KOLs
* Assist other teammates to plan and deliver integrated communications campaigns
* Collaborate with external communications and media agencies in the execution and implementation of promotion campaigns/events in quality and timely manner
* Liaise with other departments (including residential and commercial businesses, etc) for content creation and project management

Requirements:
* Recognised University degree in Communications, New Media, Marketing or related disciplines.
* 6+ years' proven working experience in digital/social media management
* Strong experience in managing social media platforms, analytics tools as well as performance tracking knowledge including, IG, Facebook and YouTube in recognisable corporations will be a distinct advantage.
* Proven track record in digital, video productions, and integrated campaign execution with strong writing, editing (photo/video/text) and communication skills.
* A good team player with positive attitude, detail and customer-oriented mindset; multitasking and willing to work under tight schedule.
* Adequate knowledge of social media advertising platforms (IG, YouTube & Facebook), and Google Analytics as well as MS Office, Illustrator and video editing/production are required
* Knowledge of web/app design and good understanding of SEM and SEO are preferable