Job Details
  • Reference242105_1639731492
  • LocationHong Kong
  • SalaryNegotiable
  • Job TypeFull Time
  • Postedabout 1 month ago
  • ConsultantAlly Yeung

RESPONSIBILITIES


· Work with HQ to support the roll-out the implementation of projects in APAC region
· Report project updates to Regional teams and HQ
· Review the current merchandising planning process and identify opportunities for improvement
· Ensure accuracy and consistency across the site, with an understanding of its impact on the customer experience
· Develop and execute regional merchandising and content collection strategy that responds to campaign, seasonality and performance objectives
· Brief landing pages and creative assets that support storytelling and commercial initiatives
· Monitor the live site daily to check for category navigation issues and opportunities and product accuracy
· Work with Global Digital to optimize site content indexed within to ensure customers can find content within the search function
· Collaborate with Customer Service team to troubleshoot and escalate website issues
· Build and deploy site assets on for local and regional omnichannel programs
· Work with the Global SEO lead to implement local SEO strategies at a content management level.
· Support Regional Online Operations Manager to drive conversion and revenue during key promotional periods by submitting creative briefs for regional campaigns
· Partner with Marketing and Insights to implement performance improvement programs on an ongoing basis
· Understands key drivers of customer behavior, gathers internal and external data to create short and long term strategies
· Deliver insight on strategic ideas to promote a positive customer experience, ultimately increasing conversion in regional sites
· Provide regular competitive analysis
· Incorporates commercial and environmental perspectives in the decision making process
· Achieve KPIs and analyze data to assess performance and implement improvements
· Create weekly, monthly and quarterly reports

SKILLS / QUALIFICATIONS

· Bachelar degree or equivalent experience in relevant fields
· 3-4 years of experience in marketing planning, site merchandising and content management or other related digital activities
· Experience working with data
· An advocate for change and creative improvement who leads and encourages action to improve processes or products and helps others to adapt to new approaches
· Process and detail-oriented mindset, and demonstrated ability to maintain a clear history of changes and optimization results


· Strong communication skills and ability to work cross-functionally with other teams
· A team leader who develops respectful influencing strategies to leverage support from cross-functional stakeholders
· Self-motivated and able to apply their energy and enthusiasm to engage a range of time-poor stakeholders
· Previous experience working in e-commerce D2C a plus
· Sound understanding of what a CMS is and how they work or experience in working with one
· Experience in working with Contentful and Hybris platforms is a bonus but not a necessity