Job Details
  • Reference21787_1604815134
  • LocationHong Kong City
  • SalaryNegotiable
  • Job TypeFull Time
  • Posted23 days ago
  • ConsultantAlly Yeung


  • Responsible for managing the regional social media platforms and craft content across all categories channels in Asia Pacific (especially China) and working with the local teams to implement this strategy locally where required.
  • Formulate, plan & implement APAC social media campaigns & digital initiatives according to the brand marketing strategy.
  • Work with internal and external partners to lead and promote innovations across all initiatives.
  • Responsible for cohesive Brand Social Media, Community Engagement and Influencer strategies. Leverage and always on the look out of trends, best in class tools and first-to-market opportunities across digital consumer engagement channels as part of integrated platform/channel strategies.
  • Grow consumer engagement and conversion on digital platforms, create a strong influencer/advocacy strategy. Guide local teams and agencies to create on-brand, on-budget plans that serve to support and enhance business and brand objectives.
  • Ensure best-in-class content strategy and delivery for brand owned platforms across APAC, Including Weibo, WeChat, Facebook, Instagram, Kakao Talk and Line. Deliver the brand vision across all brand owned platforms.
  • Partner with key stakeholders. Identify and responsible for delivering KPI's
  • Develop and manage annual digial communicaitons budgets and responsible for ROI optimization.
  • Manage the social listening about all aspects of the brand, followed by an analysis to gain insights and act on the opportunities.
  • Support online crisis management in compliance of global and regional processes.
  • Responsible for ensuring work meets strategic business needs while aligning with brand standards.


  • Bachelor Degree in Marketing or related fields with minimum 6 years of relevant work experience
  • Extensive knowledge on social media platforms and the trend across APAC, especially China
  • An exceptional record of achievement as a digital/social media professional
  • Strong team player and demonstrated ability to effectively communicate and influence others
  • Project management experience leading and driving creative initiatives
  • Highly organized, detail-oriented and able to prioritize, while handling multiple tasks
  • Strong data/analytics skills
  • Strong relationships with and access to influencers
  • Excellent computer skills including proficiency in Microsoft Word, Excel, PowerPoint
  • Good at speaking and written English and Chinese

Interested parties please click "Apply Now" or contact Ally Yeung on +852 2833 4127 for more information.