Job Details
  • Reference240340_1636701821
  • LocationHong Kong
  • SalaryNegotiable
  • Job TypeFull Time
  • Posted17 days ago
  • ConsultantAdel Leung
  • Consultant emailEmail Adel

Job Duties:

  • Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.
  • Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products' renewal and animation of core catalogue).
  • Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country's needs.
  • Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.
  • Supervise the entire development process and the respect of deadlines.
  • Manage the budget.
  • Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales).
  • Mobilise other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy.
  • Define clear messages to present to top management and accompany the teams in the preparation of meetings.
  • Build, develop and manage your team, train them and develop their marketing expertise and know-how.
  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
  • Translate the brand's sense of purpose into a retail strategy for the country (services, advice, etc.) - Influence the B-to-B strategy working hand-in-hand with the retail and education team, lead the roll-out of retail material.

Corporate Responsibility

  • To manage NGO relationships in Market.
  • To develop market commitment event calendar and use commitment materials developed by International.


  • Marketing graduate with at least 10 years' experience in the related field of which at least 5 years in managerial capacity.
  • Strong retail background will be preferred.
  • Degree educated in a relevant discipline (i.e. Marketing, Communications, PR) Excellent communication skills both verbal and written (Both Chinese and English).