Job Details
  • Reference20361_1594375104
  • LocationShanghai
  • SalaryNegotiable
  • Job TypeFull Time
  • Postedabout 1 month ago
  • ConsultantAlly Yeung


  • Oversee PR initatives to ensure smooth execution and alignment with the brand strategic direction
  • Prepare PR plans for PR projects and events
  • Establish and maximize relations with press, key celebrities, bloggers, to communicate precise & updated brand image to target audiences and to public
  • Craft new initiatives of press releases relating to the brand
  • Write briefs and partners with internal departments to develop PR materials to be used for publications & brand communications
  • Manage PR budgets for effective usage of resources to support brand exposures
  • Analyze of PR performance and provide constructive approaches to enhance it
  • Plan and identify key celebrities seeding projects to support commercial and brand building objectives
  • Prepare press lists & invitations for seasonal fashion shows & events
  • Prepare monthly PR & advertising updates and management reviews
  • Organize & plan for all aspects of PR activities
  • Monitor & work closely with the PR agency during an event from pre-event planning, event execution and post-event pitching
  • Prepare evaluation and key-learnings post-events for feedback to local management, global team


  • Degree or above in Marketing & Communications or equivalent
  • 6 - 8 years' relevant experience in Marketing or PR related position in fashion, preferably China
  • Have experience and success in managing marketing budget; aligning and developing digital marketing.
  • Fluent in spoken & written English, Mandarin
  • Ability to lead effectively in a demanding, fast paced, team environment
  • Excellent organizational, customer services and time management skills
  • Willing to Travel

Interested parties please click "Apply Now" or contact Ally Yeung on +852 2833 4127 for more information.