Job Details
  • Reference234957_1640334384
  • LocationHong Kong
  • SalaryNegotiable
  • Job TypeFull Time
  • Posted8 months ago
  • ConsultantAdel Leung
  • Consultant emailEmail Adel

Job duties:

  • To form an effective PR strategy and develop PR activities to maximize brand exposure in APAC region.
  • To build strong relationship with Press and celebrities.
  • To form an effective advertising plan.
  • To ensure the luxury image of the brand in all aspects.
  • PR Strategy and Planning

* Develop PR strategy to support the business priority.
* Creates comprehensive action plans that support all Communications concepts with the
aim to maximize brand and (new) product exposure while maximizing efficiencies.
* Direct and oversee the PR teams to ensure the planning of effective public relations
activities to promote the business
* Ensure the smooth implementation of major corporate events.
* Work closely with different markets to understand their issues

PR content development
* Create and deliver proper communication angles for different campaigns and provide
supervision to ensure quality execution in the region.
* Prepare press releases, speeches, editorial write-up & other press materials according to
global brand guideline and PR strategy.
* Constantly push in-depth brand story on 360-degree media channels.
Advertising Plan and execution
* Work closely with local teams and the media agency to plan annual media budget and
spot plan.
* Work with headquarter to ensure title and image approval.
Budget & cost control
* Source, evaluate and recommend various suppliers to ensure the objectives are
effectively achieved in an efficient way.
* Up-to-date tracking the expense and accruals with supporting document


* Bachelor's degree with a minimum of 10 years of experience in PR function, international luxury brand
experience preferrable.
* Familiar with various types of media works.
* Good Communications and copywriting skills in both Chinese and English
* Able to manage cross-functional relationships across multiple levels.
* Creative and open minded to new trends
* Strong analytical & computer skills (MS Office) are required.
* Highly organized & proactive with strong ownership and passion for the brand.
* Team player, detail oriented, excellent interpersonal and communication skills.