Regional PR Director (Luxury retail), APAC in Hong Kong

Job duties:

To form an effective PR strategy and develop PR activities to maximize brand exposure in APAC region.
To build strong relationship with Press and celebrities.
To form an effective advertising plan.
To ensure the luxury image of the brand in all aspects.
PR Strategy and Planning

Develop PR strategy to support the business priority.
Creates comprehensive action plans that support all Communications concepts with the
aim to maximize brand and (new) product exposure while maximizing efficiencies.
Direct and oversee the PR teams to ensure the planning of effective public relations
activities to promote the business
Ensure the smooth implementation of major corporate events.
Work closely with different markets to understand their issues

PR content development

Create and deliver proper communication angles for different campaigns and provide
supervision to ensure quality execution in the region.
Prepare press releases, speeches, editorial write-up & other press materials according to
global brand guideline and PR strategy.
Constantly push in-depth brand story on 360-degree media channels.
Advertising Plan and execution
Work closely with local teams and the media agency to plan annual media budget and
spot plan.
Work with headquarter to ensure title and image approval.
Budget & cost control
Source, evaluate and recommend various suppliers to ensure the objectives are
effectively achieved in an efficient way.
Up-to-date tracking the expense and accruals with supporting document

PROFESSIONAL REQUIREMENTS

Bachelor's degree with a minimum of 10 years of experience in PR function, international luxury brand
experience preferrable.
Familiar with various types of media works.
Good Communications and copywriting skills in both Chinese and English
Able to manage cross-functional relationships across multiple levels.
Creative and open minded to new trends
Strong analytical & computer skills (MS Office) are required.
Highly organized & proactive with strong ownership and passion for the brand.
Team player, detail oriented, excellent interpersonal and communication skills.