Job Details
- Reference234957_1641293656
- LocationHong Kong
- SalaryNegotiable
- Job TypeFull Time
- Posted8 months ago
- ConsultantAdel Leung
- Consultant emailEmail Adel
Job duties:
- To form an effective PR strategy and develop PR activities to maximize brand exposure in APAC region.
- To build strong relationship with Press and celebrities.
- To form an effective advertising plan.
- To ensure the luxury image of the brand in all aspects.
- PR Strategy and Planning
- Develop PR strategy to support the business priority.
- Creates comprehensive action plans that support all Communications concepts with the
aim to maximize brand and (new) product exposure while maximizing efficiencies. - Direct and oversee the PR teams to ensure the planning of effective public relations
activities to promote the business - Ensure the smooth implementation of major corporate events.
- Work closely with different markets to understand their issues
PR content development
- Create and deliver proper communication angles for different campaigns and provide
supervision to ensure quality execution in the region. - Prepare press releases, speeches, editorial write-up & other press materials according to
global brand guideline and PR strategy. - Constantly push in-depth brand story on 360-degree media channels.
Advertising Plan and execution - Work closely with local teams and the media agency to plan annual media budget and
spot plan. - Work with headquarter to ensure title and image approval.
Budget & cost control - Source, evaluate and recommend various suppliers to ensure the objectives are
effectively achieved in an efficient way. - Up-to-date tracking the expense and accruals with supporting document
PROFESSIONAL REQUIREMENTS
- Bachelor's degree with a minimum of 10 years of experience in PR function, international luxury brand
experience preferrable. - Familiar with various types of media works.
- Good Communications and copywriting skills in both Chinese and English
- Able to manage cross-functional relationships across multiple levels.
- Creative and open minded to new trends
- Strong analytical & computer skills (MS Office) are required.
- Highly organized & proactive with strong ownership and passion for the brand.
- Team player, detail oriented, excellent interpersonal and communication skills.

Job Details
- Reference234957_1641293656
- LocationHong Kong
- SalaryNegotiable
- Job TypeFull Time
- Posted8 months ago
- ConsultantAdel Leung
- Consultant emailEmail Adel
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