Job Details
  • Reference240728_1635844396
  • LocationEastern District
  • SalaryNegotiable
  • Job TypeContract
  • Posted27 days ago
  • ConsultantErnest Hung


  • Plan and drive new initiatives and campaigns for digital adoption, digital engagement, penetration and active usage;
  • Plan and execute actions to drive customer activation to adopt digital channels and digital servicing (including mobile banking app, internet banking, digital token, eStatement and eAdvice, etc.) and the respective active usage;
  • Develop and execute campaigns, as well as to leverage MarTech solutions, to drive digital engagement KPIs;
  • Plan and manage the communication to provide the best digital customer experience
  • Track campaign performance and results, evaluate effectiveness and refine approach and actions;
  • Analyze data, management reporting and business intelligence to monitor campaign results and make recommendations to continuously improve call-to-actions, digital adoption KPIs through the online adoption journey
  • Manage advertising and promotion budget and spend;
  • Work closely with cross functional business partners (including Business Analytics, Marketing & Communications, Legal, Compliance, Risk, Operations, IT and others).


  • University education with digital product management / digital acquisition / digital engagement experience in the digital banking field
  • At least 5 - 8 years related work experience
  • Strong business, customer engagement & marketing sense
  • Driver, purpose-driven and result-oriented mindset
  • Data obsessed with strong analytical skills and agility
  • Strong communication skills with proficiency in English and Chinese
  • Team player with good interpersonal skills
  • Self-motivated with a strong sense of ownership and accountability mindset

Interested parties please click "Apply Now" or contact Ernest Hung on +852 2833 4198 for more information.

Interested parties could also send your full resume with expected salary to ernest.hung @ . Successful applicants will be contacted within 2 working days.