Data Analytics & CRM Manager, Digital Messaging - Banking [Up to 48K/mth]

Job Responsibilities 

• Accountable for delivering the digital messaging propositions across various legacy and new digital platforms – including but not limited to eDM, SMS, MMS, Push Notifications as well as other future channels/devices
• Providing the best-in-class delivery in digital messaging from initial scoping with business units through to the end-to-end development lifecycle as well as post implementation support and measurement
• Strive to ensure flawless execution of digital value added messaging and will provide operational insight and offer a pragmatic approach to design, manufacture and deployment of these messages at the most optimal level.
• Collaborate with business and perform hands-on analytics for campaign lead generation as well as tracking
• Understand the business and identify/share business insight from analytics works

Job Requirements 

• University Degree in Statistics, Data and Information Management, Mathematics, Computer Science or other related discipline
• At least 4 years' retail banking experience in information and data management is preferred 
• Solid understanding of digital messaging technology (such as SFMC, AEM, etc.)
• Hands-on experience and knowledge in the end-to-end content development lifecycle as well as post implementation support and measurement
• Knowledge and/or experience in SAS, SQL, Tableau/QlikSense, Python, Pega is preferred
• Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
• Candidate with less experience will be considered as Assistant Business Analytics Manager

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