Digital Designer - WeChat Platforms [Up to 50K/mth]

Job Responsibilities 

1. Design & Optimization
● WeChat: Design and develop visually compelling WeChat creatives (e.g. WeChat Account posts) that align with brand guidelines and resonate with Chinese audiences.
● Landing Pages: Create and optimize campaign landing pages, ensuring they are production-ready with design specifications and best-practice layouts.
● UX Research: Conduct rapid UX research (user interviews, usability testing, behavioral analysis) to inform UX decisions. Leverage analytics to optimize user journeys and improve conversion rates.

2. Technical Implementation
● CMS Management: Implement responsive designs and manage content updates within CMS platforms, streamlining workflows and reducing developer rework.
● Quality Assurance: Test and debug digital assets across browsers, devices, and platforms to ensure a consistent, high-quality user experience.
● A/B Testing: Design and execute A/B tests for landing pages, WeChat marketing materials, and other digital assets to drive conversion optimization and user engagement.

3. Cross-Functional Collaboration
● Marketing Partnership: Collaborate with marketing teams to translate business requirements into effective digital solutions.
● Liaise with engineers and developers: Collaborate with engineering teams and CMS developers to identify and report bugs, propose improvements, and maintain the technical quality of digital channels.


Job Requirements 

• Bachelor Degree in Design, Computer Science, Digital Media or related disciplines
• At least 4+ years expereince in web design and front-end development; WeChat account posts/media preferred
• Fluent in English and Mandarin
• Proficiency in design tools (Figma, Adobe Creative Suite) and front-end technologies (HTML, CSS, JavaScript, responsive frameworks).
• Hands-on experience with CMS platforms
• Familiarity with UX research methodologies and analytics tools
• Experience designing for WeChat account posts, with knowledge of relevant requirements and specifications
• Understanding of Chinese digital design trends and user behaviors
• Background in conversion rate optimization and digital marketing
• Knowledge of China SEO principles and web performance optimization

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